buyinstagram views the visual social media powerhouse, has evolved from a mere photo-sharing app to a platform that gives precedence to video. With the introduction of IGTV and Reels, short or long-form video content is becoming the heart of any Instagram marketing strategy. But with the algorithm updating frequently, it’s harder than ever to get those precious views that could catapult your content to the Explore page. Here are nine strategies to help boost your video views.
1. Optimize Your Video for Instagram’s Algorithm
Understanding Instagram’s algorithm is the first step to optimizing your video content. Engage viewers quickly with an attention-grabbing thumbnail and an opening hook within the first few seconds. High watch times tell the algorithm that your content is valuable, so structure your video to retain viewers until the end.
2. Collaborate and Co-Create Videos with Other Creators
Creating with others not only helps you reach their audience but also gives your content more credibility. When you co-create, you tap into a wider follower base and have the chance to appear on the feeds of non-followers. Choose creators with a similar audience but different content style for maximum impact.
3. Utilize Instagram’s Video Features
Instagram offers a plethora of features that allow you to create videos that stand out. Utilize filters, stickers, and music to make your videos more engaging. Experiment with different video lengths, from Stories (15 seconds) to IGTV (up to 60 minutes), to see what resonates with your audience.
4. Engage with Your Community
Engagement isn’t just about responding to comments. It’s about creating a two-way street of communication. Ask questions, run polls, and respond to Stories to keep your community involved. The more interaction you have, the more Instagram perceives your content as valuable, and thus, shows it to more people.
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5. Get Strategic with Hashtags
Hashtags are Instagram’s SEO. Research and use a mix of popular and niche hashtags in your video caption to increase discoverability. Create a branded hashtag for your business and encourage your followers to use it. Remember that Instagram has a limit of 30 hashtags per post, but don’t overdo it — aim for quality over quantity.
6. Post Consistently and Experiment with Timing
Consistency is key to maintaining viewer interest. Post regularly but don’t spam your followers’ feeds. Use Instagram Insights to identify when your audience is most active and strategize your posting schedule accordingly. Experiment with different times and days to find the sweet spot for your viewers.
7. Use Analytics to Understand Video Performance
Instagram offers Insights for business accounts, giving you a wealth of information on how your videos are performing. Use these metrics to analyze what type of content your audience engages with the most, and double-down on those trends.
8. Share User-Generated Content
When your followers share content featuring your product or service, it’s social proof that influences other users. Reshare user-generated content (with permission, of course) to foster a sense of community and trust. This also increases the likelihood of your content being shared and viewed by a wider audience.
9. Create High-Quality, Vertical Videos
Instagram is a mobile-first platform, so your videos should align with that. Shoot videos in a vertical format with a resolution of 1080×1920 for the best quality. Audio quality is just as important — use subtitles for Stories and high-quality audio for IGTV to ensure your message is clear and accessible.
Implementing these nine strategies requires dedication and a bit of experimentation, but the payoff — increased views and engagement — makes it worthwhile. Remember that success on Instagram is a marathon, not a sprint. Keep creating, analyzing, and adapting your strategy to stay ahead of the competition and in tune with your audience.
